Academic Staff

HYUN, Youyung

Academic Staff
Email Address/メールアドレス
Expert field/専攻 Commerce and Management
Seminar or Research theme/ゼミナールまたは研究テーマ Big data analytics application; AI and service robots
Education and Experience/教育・経験 Youyung Hyun received her Ph.D. in Commerce and Management in Hitotsubashi University with completing a dissertation entitled “The Role of Democratization Culture in Improving Organizational Agility through Big Data Analytics.” She has developed a unique view of human behavior by completing undergraduate degree in Interior Design in Chung-Ang University. With this unique academic background, she integrated design background with business studies through her M.A. in Korea University. Extended to this, she further developed her special research areas in management of information systems at Hitotsubashi University. She is interested in human behaviors in organizations when interacting with newly emerging technologies including big data analytics, AI, and service robots.
Research Interests/研究関心 Professor Hyun’s research interests are twofold with a socio-technical perspective. One is how big data analytics is successfully embedded in organizations, which is derived from a strong research motivation— “why a majority of modern companies are failing to generate business value from new technologies such as big data analytics (BDA)?” To address this dilemma, she believes that firms should not only focus on technical aspects of BDA but consider employees’ behavior (social aspects), as impacts of BDA largely hinge on interactions with humans who can pull out business potential resided in BDA. In this respect, she is currently working on the paper that develops a construct called ‘data democratization capability’ which plays an important role in embedding BDA into organizational fabric. The other research interest is about human-robot interaction in the hospitality context. As advanced technologies like a humanoid service robot are increasingly infused in service contexts, customer experiences on service are changed considerably. In this regard, she spotlights customer engagement specifically with service robots and investigates how and what aspects of service robot can enrich customer experiences. Regarding this, she, as the principal investigator, is going through the second revision process of the premier international journal.




中央大学 社会科学大学 住居環境学部  (卒業) 
Tennessee Technological University, College of Business, Finance Department (専攻)  
高麗大学大学院 国際研究科 国際通商専攻 (修士課程 修了) 
一橋大学大学院 経営管理研究科 経営管理研究専攻 (博士課程 PhD 取得)  
一橋大学大学院 経営管理研究科 経営管理学部 特任講師 2021年04月~2022年03月
法政大学 グローバル教養学部 助教 2022年04月~現在
Management of information system研究、 特にデータアナリティクス民主化、AI民主化、AI roboticsを研究テーマとしている。近年は、Information systemとManagementを融合し、データアナリティクス民主化の概念を発展させる研究に従事している。