Professor
Shiaw Jia EYO
“Entrepreneurship and Innovation” is a growing business discipline that positions knowledge, technology, entrepreneurship, and innovation at the center of the economic model. In this seminar, students learn through case studies how firms use innovation to create new products, new markets, new organizations, new business models, and new industries. Students have opportunities to listen to guest lectures from practitioners and visit companies.
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Selected Students' Research Papers
• Inclusive Partnerships in Hosei University
• Rakuten and the E-commerce Industry in Japan
• Equinix and the Global Colocation Industry
• Zippy Production and the TV Production Industry in Japan
• Meltwater and the Global Online Media Monitoring Industry
• AtTokyo and the Data Center Service Industry in Japan
• Oracles and the Global IT Service Industry
• Sony and the Consumer Electronics Industry in Japan
• Atta Inc and the Online Travel Agency in Japan
• The Role of Innovative Community in Enabling Entrepreneurs to Succeed in Launching and Growing Their Business
• A Successful Music Festival in Japan: The Case of Fuji Rock and Summer Sonic
• Marketing Strategy for K-pop Idols In the U.S. Market
• The Impact of Social Media as a Sports Communication Tool: The Case Study: 49ers
• The Lost Competitive Advantage of Manchester United
• Netflix’s Pricing Strategies and Their Impact on Financial Performance and User Growth (2014–2024)